Routed in Light.

Guided by Truth.

A shia owned Brand - Sacred , soft,
and unapologetically spiritual

A Journey of Reverssion.
A Brand of Belonging.

Noor al haaq was born from my journey of reverssion to shia islam. a reverssion discovery and connection to the beloved ahlulbayt (a.s)

As a Shia Revert , i longed for prayer to feel not only like a routine but intentional and for shia muslims to be proud to be a follower of the ahlulbayt.

i Created this brand to serve shia muslims with the beauty , truth and presence in our belief and to add this in every sajdah.

What We Stand On

We follow the path of the prophet pbuh and his beloveded family the ahlulbayt (a.s) - the truth of people.

Truth (Haaq)

Spiritual Expereince

Shia Identity

Every Detail , every mat , every piece is designed to connect you to your beliefs and your creator.

We embrace it with love and pride for being a follower of the prophet and his blessed family alhumdulliah.

Our Featured Best Sellers

Browse our collection and be proud your a follower of the ahlulbayt

shop Our Collection

Our Customer Love

As a revert to Shia Islam, finding a prayer mat that felt spiritually aligned with my journey was emotional. NooralHaq made me feel seen. The design, the intention, the softness—it all feels like home
— Aaliyah M., London, UK

Our Customer Love

I bought a prayer mat for my mum during Muharram, and it brought her to tears. The packaging was beautiful, but the message inside? SubhanAllah. A gift with real meaning

Our Customer Love

I live in Canada and ordered two prayer mats. The shipping was smooth, but what amazed me most was how connected I felt to my roots when I opened the package. The du’a card and design made me cry.
— Fatima R., Toronto, CA

Our Customer Love

Finally, a brand that reflects Shia values with pride and beauty. From the maroon and beige tones to the 313-inspired design—this isn’t just a prayer mat. It’s a statement of who I am
— Ali H., Manchester, UK